By: Sandra Ortiz
Today, we’re diving into the world of Latinas who have carved out a niche creating ASMR (Autonomous Sensory Meridian Response) content. This term, relatively new to many, describes the tingling sensation triggered by specific visual or auditory stimuli.
Although ASMR has been around for years, it remains unfamiliar to many. Essentially, it refers to the sensory response—typically felt as tingling in the scalp, neck, or back—that some individuals experience when exposed to certain stimuli.
According to a report from Psychology Today, the term gained traction in the mid-2000s when an enthusiast sought to give it a clinical label, aiming to legitimize and explore the phenomenon further. Since then, content creators have played a pivotal role in popularizing ASMR by crafting videos and audio recordings for audiences intrigued by the concept.
This type of content typically features gentle sounds like whispers, tapping, mouth noises, and the rustling of paper, among others. Researchers suggest that these auditory stimuli can induce a calming and relaxing effect. Understanding ASMR is deemed crucial by experts, as it may offer potential benefits in managing conditions such as anxiety and insomnia.
“The potential benefits associated with regular exposure include reduced anxiety levels after stressful events and improved sleep quality,” notes an article published on the ASMR.org portal, providing insights into this autonomous sensory response.
Now, on International ASMR Day, we’re excited to introduce you to five Latina ASMR content creators whom we highly recommend tuning into:
Jocie B ASMR: One of the most popular creators in the ASMR realm, Jocie boasts over 2 million subscribers on her YouTube channel, featuring makeup tutorials, skincare routines, and nature-themed content.
Alexandria ASMR: With a subscriber base exceeding 700 thousand, Alexandria’s videos encompass whispers, tapping on various surfaces, brush sounds cleaning the microphone, and makeup application sounds, among others.
Julieta ASMR: Julieta’s ASMR videos, catering to over 100 thousand subscribers, include whispers, face touching, mouth sounds, tapping, brushing, page-turning, and makeup tutorials, among other triggers.
Nana Naji ASMR: With over 70 thousand subscribers, Nana Naji’s channel stands out for its content aimed at alleviating anxiety, depression, and aiding in sleep.
Somni Rosae: Somni Rosae boasts over 30 thousand subscribers on her English YouTube channel and offers content exclusively in Spanish on another channel. Her videos encompass makeup tutorials, guided relaxation sessions, personalized attention, and more.
There you have it! If you haven’t delved into ASMR content yet, we encourage you to give it a try! While it may serve as a source of relaxation and entertainment, it’s important to remember that professional guidance is essential for diagnosing and treating conditions like anxiety, stress, or insomnia. Always consult a healthcare specialist for personalized advice.
About the author: Sandra Ortiz
Sandra Ortiz Juárez studied Communication Sciences in her native Mexico and obtained a master's degree in Audiovisual Journalism in Spain. She has worked on radio, television and in digital media such as AOL Latino, Mamás Latinas and in the magazines Siempre Mujer and Ser Padres, where she served as digital director. She has interviewed celebrities such as Carolina Herrera, Isabel Toledo, Natalia Jiménez, Luis Fonsi, William Levy, among many other personalities. In her free time she likes to dance and experiment in the kitchen. She confesses to being addicted to the internet and sushi.
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