Top 5 Latina-Owned Beauty Products to Buy During Hispanic Heritage Month

National Hispanic Heritage Month (September 15 to October 15) is well underway! While we champion Latinos every day at Brilla Latina, this month is the perfect opportunity to spotlight creatives who deserve even more attention. Shall we?

Do you ever wonder what's Latina-owned when you're shopping online or in person? Or perhaps while you're applying makeup or following your regular skincare routine, have you ever paused to think about where the product comes from?

A few years ago, I started considering different ways to support my community beyond my writing. One of the most obvious ways was to shop more Latina-owned products—specifically making them my beauty staples. This way, whenever I need to restock, I'm directly supporting my favorite Latino-owned brands rather than spending my money on a brand that lacks a personal connection.

With that in mind, here are five Latina-owned beauty products to shop for during this wonderful month and beyond. After all, we're always trying new beauty products, so why not support our communities while we're at it?

Eva's Garden Skincare

Founded by Dominicana Eviel Taveras, Eva’s Garden Skincare offers a variety of skincare items. Described as “a sensorial skincare experience powered by nature,” featured items include cleansers, toners, exfoliants, serums, treatments, moisturizers, and more. 

Check out Eva’s Garden Skincare products here

Araceli Beauty

Founded by Mexicana Araceli, Araceli Beauty offers various beauty products, including gel pencils and liquid eyeliners, lip liners, highlighters, eyeshadow palettes, and more. The website also notes that they use ingredients from Mexico to keep their Hispanic heritage at their core.

Check out Araceli Beauty products here.

Bomba Curls

Founded by Afro-Dominicana Lulu Cordero, Bomba Curls offers a selection of hair oils and masks. “Embrace and maintain your natural beauty with any one of our Forbidden hair products formulated with kinky, curly, coily, and wavy hair in mind,” the website states. “We thrive on producing the best natural curly hair formula for any and all roots.”

Check out Bomba Curls products here.

Rare Beauty

Founded by Mexican-American superstar Selena Gomez, Rare Beauty offers liquid blushes, concealers, bronzers, lip oils, lip balms, and much more. Thanks to Selena's popularity, Rare Beauty has a stunning collection of products. “This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are,” the website says. Plus, one percent of all sales goes toward supporting mental health.

Check out Rare Beauty products here.

VAMIGAS

Co-founded by Chilena Ann and third-generation Mexican-American Christina, VAMIGAS offers face oils, face mists, creams, cleansing oils, and more. “We are redefining wellness in a way that speaks to me and you: practical, simple, easy, (mostly) free, and tested by generations of Latin American women before us,” the website shares. “You won’t find any jade eggs or ear seeding here, just some seeds, chamomile tea, and rosehip to add more joy and tranquility to your everyday life.”

Check out VAMIGAS products here.

What do you think of our recommendations? Ready to try one of these brands and make it your new favorite?